Manager, B2B Marketing – Distribution Partnerships

Job title: Manager, B2B Marketing – Distribution Partnerships

Job description: Come play a key role in building the future of Sports & Media! Everyone wants to be part of a transformational team – and that’s exactly what we’re building at Rogers Sports & Media. A team that innovates and a team that wins.

At Rogers Sports & Media we are committed to creating and growing teams that are digital-first, fast-moving and bold-thinking and are focused on delivering impact with everything they do. Our impressive collection of assets includes media properties, sports teams, sports events & production, venues, e-commerce platforms and a close connection with our Connected Home and Wireless team. Collectively, we touch the lives of 30 million Canadians every month!

Not only is our business strong, but so is our culture. We genuinely care about each other and working in an environment that allows each of us to bring our best authentic selves to work. That starts with our firm commitment to a diverse, inclusive and safe workplace. We’re also dedicated to giving back by using our media megaphone to help Canadians who need it most. Our team is All IN on diversity and inclusion – find out more at .

As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are working from home, and are equipped to do so safely and efficiently.

Are you up for the challenge and the fun? If so, consider the following opportunity!

Rogers Sports & Media is investing in our digital and traditional platforms and this role will play a key part is getting that message to all Canadians! The Manager, Distribution Partner Marketing will play key role in marketing and communications to our distribution partners, both in the Direct to Consumer segment and in the traditional distribution segment.

The role will place an increased emphasis on the use of data insights and research to develop increasingly effective marketing and communication programs throughout the year aimed at increasing engagement, consumption and usage of Rogers content.

Specifically, the role will focus on leveraging the marketing opportunities available with all distribution partners, both traditional and new digital platforms, to drive subscriber growth, revenue, and reduce churn for RSM’s digital products (e.g. Sportsnet Now) and our TV Channels (e.g. Sportsnet, Citytv). The role will work hand in hand with internal marketing teams to plan and execute promotional campaigns, build awareness of products, execute new product launches, and drive subscription initiatives and support business negotiations where needed.

The role will also provide crucial and timely marketing and sales support as requested by our distribution partners on a proactive and reactive basis when required.

What you will do…

• Execute Marketing Priorities with B2B Distribution Partners
• Work with internal marketing teams to execute marketing and communications initiatives and programs with distribution partners (B2B and traditional)
• Work with distribution partners like Apple, Samsung and Amazon to grow subscriber base, target consumers and influence product consumption decisions leveraging insights
• Develop and analyze ongoing KPI framework from available data to operationalize insights found
• Ensure ongoing availability of training material for customer services reps for cable and wireless companies across the country
• Coordinate with internal stakeholders in programming, marketing, and creative to develop and coordinate sales-related presentation material supporting new products and their availability to distribution partners
• Draft launch notices, programming notices, quarterly newsletters and other information as required by the distribution group.
• Support and Evaluate Distribution Relationship
• Liaise with internal Insights team on data analysis to support special and on-going projects aimed at developing material that supports negotiations.
• Create Insights decks for use in negotiations with partners to establish value of services and support wholesale rate initiatives.
• Parlay available data into key messages with marketing and communications material and ensure those messages reach distribution partners enabling them to drive consumption of products
• Establish regular touchpoints with distribution partners to plan and review cooperative marketing initiatives to drive subscriber growth

What you will bring…

• Experience covering brand marketing, use of data and insights information, and distribution relationships.
• Versed in the fundamentals of content distribution (traditional and digital) and associated consumer use.
• Strong organizational skills with the ability to ensure project timelines and deliverables are met or exceeded.

Here’s what you can expect in return…

• A competitive salary and benefits that include access to our Employee Share Accumulation Program, Retirement Benefits and a variety of other perks including 50% off Rogers services and Blue Jays tickets
• A manager who deeply cares about your development and long-term career at Rogers
• A team that trusts and wants to win together
• Smart and accomplished colleagues who are focused on both the “what” and the “how”
• Your choice of hardware and software (iPhone or Android/Mac or PC etc.)
• As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are working from home, and are equipped to do so safely and efficientl

As a condition of hire, all new employees will be required to provide proof of vaccinations against COVID 19. Any request for an exception under Human Rights legislation must be supported by evidence to be considered by Rogers on a case by case basis.

Please click to review conditions that may qualify for medical exemption to the COVID-19 vaccine.

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the .

Schedule: Full time

Shift: Day

Length of Contract: Not Applicable (Regular Position)

Work Location: 1 Mount Pleasant (083), Toronto, ON

Travel Requirements: None

Posting Category/Function: Marketing & Marketing Communication

Requisition ID: 247264

Posting Notes: Rogers Sports & Media

Company: Rogers Communications

Expected salary:

Location: Toronto, ON

Job date: Wed, 08 Sep 2021 22:37:24 GMT

Job Source: Careerjet.ca

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