Copywriter

Job title: Copywriter

Job description: Job Description:

SUMMARY:
Rakuten Rewards Canada is seeking a Copywriter, to join our growing Marketing team.

We are looking for a highly motivated, creative team player, who is innovative, and can convey our Brand personality. You will be working crossfunctionally, with the Creative, Email, Content, Promotions, Retention, Social, and Media Buying teams, to ensure that our communications are cohesive, and on-brand.

This role requires a well-rounded individual that can write clear, concise and grammatically correct copy utilizing different writing styles that appeal to various target audiences across multiple mediums (email, website, video, audio etc.), creating original concepts that result in effective and compelling communication.

KEY RESPONSIBILITIES

• Develop ideas, write and deliver persuasive copy for the website, email marketing campaigns, sales collateral, videos, ads, audio, blogs and more. Adjust writing tone, language and message to address different consumer profiles based on data insights
• Collaborate with the various teams to leverage shareable content across channels that encourages engagement
• Contribute, through a creative approach, to the constant evolution of our customer email communications through the life-cycle, including on-boarding, acquisition, retention, up-sell and referral
• Provide copywriting and ideation support to the brand design teams, helping to develop brand building documents and guidelines
• Knowledge and recommendations of best in class email strategies and tactics e.g. optimizing email for social and mobile, subscription, in-app messages and privacy policies
• Contributing to creative brainstorming initiatives
• Integrate with marketing team and build over-arching campaign idea for convergence with larger campaigns
• Keep abreast of current trends and technological developments and identify ways to apply them into your work
• Build and run an editorial calendar; coordinate with other temas to ensure standards
• Work with the CRM Manager to develop industry leading B2C content that is customized, engaging and on-brand
• Optimize content for SEO
• Measure impact and perform analysis to improve critical metrics.
• Help with localization of process and content to ensure consistency across regions
• Review and implement process changes to drive operational excellence

MINIMUM REQUIREMENTS (Knowledge, Skills, Abilities)

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Experience in the creation and execution of integrated marketing program creatives
• Creates ideas and executions that work best for their specific mediums (print vs digital vs video, for example)
• Team player
• Proactively identifies problems and challenges, and suggests solutions
• Thrives in a fast-paced work environment
• Gets excited about trying something new and venturing into uncharted waters
• Knowledge of brand & design standards
• Retail, E-Commerce, or CPG experience a plus

QUALIFICATION REQUIREMENTS

• Degree or diploma in an Advertising Copywriting program, or related field
• 3+ years of experience in marketing communications/advertising
• Strong understanding of grammar, syntax and ways to create and leverage tone of voice.

Five Principles for Success

Rakuten Group has an unswerving commitment to building an egalitarian society by empowering individuals and companies to be successful in business and in life. The Five Principles for Success are designed to keep each of us on track, to ensure we make continuous progress toward our ultimate goals.

Always Improve, Always Advance

There are only two kinds of people in the world:

Best Effort people are satisfied with the status quo; when they fail, they console themselves by saying “I did my best.”

Get Things Done people are absolutely committed to reaching their goals.

With enough determination and effort—by being a Get Things Done person—you can achieve anything.

Passionately Professional

Rakuten is an organization composed of true professionals.

Real professionals in any field—whether in sports, the arts, science, business or anything else—only reach the top because they have the self-discipline to develop and improve themselves continuously.

Only by consistently working many times harder than our competitors can we consistently win.

Hypothesize → Practice → Validate → Shikumika

Success in business depends on making and executing concrete specific action plans.

Maximize Customer Satisfaction

Rakuten is first and foremost a service company. We’re proud to serve our customers and we ceaselessly seek to improve their experience.

Speed!! Speed!! Speed!!

The internet makes the window of opportunity for every small business. Accomplish in one month what it takes other companies a year to do, because we can only win by being many times faster than our competitors.

Company:

Expected salary:

Location: Toronto, ON

Job date: Fri, 18 Mar 2022 06:30:08 GMT

Job Source: Careerjet.ca

Click Here to Apply