Digital Analyst
Job Overview
Job title: Digital Analyst
Job description: Saatchi & Saatchi looking for a Analyst to join our Paid Media & Strategy team – working across multiple campaign, in order to monitor, report, analyze and optimize. The successful candidate will produce reports and tracking plans using Google Analytics, Data Studio and Tableau primarily – with other tools as required. We are looking for a critical thinker with a passion for analytics to join our growing team!
Key Responsibilities:
- Work directly with cross-functional teams to create relevant reports, provide insights, understand business needs and translate findings across internal groups
- Create and manage dashboards/reports to track and optimize paid media campaigns
- Work collaboratively with the paid media executional and strategy team to develop analytics and testing plans for different campaigns
- Act as the primary day-to-day contact on insights and analytics to digital media managers
- Analyze historical campaign performance and make recommendations for performance optimizations
Qualifications
- Post-secondary education in Computer Science, Marketing, Business, Statistics, or related field preferred
- 2-3 Years of web/marketing analytics experience with a focus on data extraction and reporting
- Strong understanding of paid media digital tactics, platforms and data sources (paid search preferred)
- Experience with Analytics platforms (GA360, Adobe, etc.)
- Advanced knowledge and understanding with reporting dashboard platforms and data visualization tools (Tableau, PowerBI, etc.)
- Strong understanding of cloud computing services such as Google’s Google Cloud Platform (GCP), Microsoft Azure, etc.
- First-hand experience with data science programming languages or tools such as SQL, Big Query, Python, R, etc.
- Excellent communication and presentation skills
- Strong interest in data analysis and management
- Strong analytical skills, highly attentive to detail and with a critical thought process
- Naturally curious individual with a willingness to learn and grow
- Self-motivated
- Responsible and reliable – able to set and meet strict deadlines
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Company:
Expected salary:
Location: Toronto, ON
Job date: Sat, 22 Jan 2022 08:06:34 GMT
Job Source: Careerjet.ca