Digital Analyst

Job Overview

Job title: Digital Analyst

Job description: Saatchi & Saatchi looking for a Analyst to join our Paid Media & Strategy team – working across multiple campaign, in order to monitor, report, analyze and optimize. The successful candidate will produce reports and tracking plans using Google Analytics, Data Studio and Tableau primarily – with other tools as required. We are looking for a critical thinker with a passion for analytics to join our growing team!

Key Responsibilities:

  • Work directly with cross-functional teams to create relevant reports, provide insights, understand business needs and translate findings across internal groups
  • Create and manage dashboards/reports to track and optimize paid media campaigns
  • Work collaboratively with the paid media executional and strategy team to develop analytics and testing plans for different campaigns
  • Act as the primary day-to-day contact on insights and analytics to digital media managers
  • Analyze historical campaign performance and make recommendations for performance optimizations

Qualifications

  • Post-secondary education in Computer Science, Marketing, Business, Statistics, or related field preferred
  • 2-3 Years of web/marketing analytics experience with a focus on data extraction and reporting
  • Strong understanding of paid media digital tactics, platforms and data sources (paid search preferred)
  • Experience with Analytics platforms (GA360, Adobe, etc.)
  • Advanced knowledge and understanding with reporting dashboard platforms and data visualization tools (Tableau, PowerBI, etc.)
  • Strong understanding of cloud computing services such as Google’s Google Cloud Platform (GCP), Microsoft Azure, etc.
  • First-hand experience with data science programming languages or tools such as SQL, Big Query, Python, R, etc.
  • Excellent communication and presentation skills
  • Strong interest in data analysis and management
  • Strong analytical skills, highly attentive to detail and with a critical thought process
  • Naturally curious individual with a willingness to learn and grow
  • Self-motivated
  • Responsible and reliable – able to set and meet strict deadlines

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Company:

Expected salary:

Location: Toronto, ON

Job date: Sat, 22 Jan 2022 08:06:34 GMT

Job Source: Careerjet.ca

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