Marketing Director

Job title: Marketing Director

Job description: About Us

MaxPeople is a professional Human Resources consulting firm offering HR, Training, Recruitment and Employment Law services to clients in need of an effective people strategy to grow their business. We provide services to small and mid-size organizations with the necessary Human Resources Infrastructure and the Employment Law services required for growth.

About Our Client

Our client, an innovative leader in mathematics education, offering a system of after-school math classes for high-performing and gifted students has more than 30 years of success.

Spirit of Math is changing the equation for math minds around the world, with after-school in-person classes, online programs, camps, training for educators, and an expanding series of math workbooks. Spirit of Math has been recognized by PROFIT 500 magazine for 6 consecutive years (2014 – 2019) as one of Canada’s fastest-growing companies; Globe & Mail’s ranking for the “400 boldest businesses in Canada”, 2019.

What You Will Be Doing

Our client is excited for their next phase of growth and have an opportunity for a Marketing Leader to oversee the planning and execution of the overall global marketing strategy. You will fit right in if you believe in the power of teamwork and collaboration, deliver on your commitments, thrive at out-of-the-box thinking and have the curiosity to continuously seek creative solutions.

As a member of the Executive team, the Marketing Director will be a strategic thinker who can roll up their sleeves to ensure the work gets done. The ideal candidate will have a passion for all things digital, brand storytelling, executing enterprise-wide strategy, and developing award-winning campaigns.

• Develop appropriate creative and implementation strategies for building Spirit of Math’s brand image within its industry, soliciting appropriate input from Company management and franchisees.
• Develop and implement appropriate strategies for generating effective public relations exposure on behalf of Spirit of Math.
• Planning, implementing, overseeing, and analyzing the success of the enterprise marketing strategy and all associated activities
• Develop and submit, as requested, detailed budgets for the Marketing Department and consolidating the marketing budgets globally.
• Ensuring brand standards are maintained in all marketing activity.
• Oversee developing new marketing materials as needed.
• Planning and leading a team to promote annual campaigns in Canada and around the world.
• Leading a team to create procedures and materials for Campus Directors/Owners to promote annual campaigns at the local level.
• Ensure social media strategies are implemented and expanded as needed.
• Maintaining relationships with marketing-related vendors and suppliers
• Participate in annual conventions, seminars, or business meetings, and attend franchise grand openings, as directed.
• Integrating IT platforms and technologies to track KPIs, and success metrics in all stages of the client journey.
• Develop relationships with external organizations (e.g., advertising, and public relations agencies; market research firms; etc.) as necessary to assist with the development and implementation of Spirit of Math’s marketing efforts.

• Advising marketing managers and the teams on marketing strategy and tactics for campuses
• Working with, and advising the Education Standards Director on marketing training content
• Coordinate and oversee the appropriate input of franchisees into the overall marketing process.
• Coordinate administrative staff to implement approved marketing activities.

Requirements

• Post-secondary degree in business or marketing related field (MBA preferred).
• Minimum of 5 years’ experience in marketing including conducting marketing campaigns in a number of media including television, radio, print and online advertising; global marketing experience a strong asset.
• Minimum of 2 years’ leadership experience including management of relationships with external marketing-related vendors
• Ability to manage multiple projects and processes simultaneously at a global scale and follow through to completion.
• Experience with digital marketing strategy to enhance lead generation
• Advanced computer skills and familiar with Adobe software, online marketing, PR and social media.
• Proficiency in data collection and analysis in relation to marketing campaigns.
• Proven ability to plan and manage marketing budgets.
• Ability to travel to campus locations on ocassion.

Attributes:

• An independent, strategic thinker who values data, accuracy, consistency and efficiency.
• Proactive and goal oriented
• Skilled at conveying ideas as concisely as possible in multiple media such as visual imagery, written text, webpage content, etc.
• A creative orientation with the ability to generate novel ideas to capture audience attention.

For consideration, please apply online. As part of our commitment to inclusivity, diversity, equity and accessibility, our goal is a workforce built on respect that reflects the communities we serve. We thank all applicants for their interest in MaxPeople but only those selected for an interview will be contacted.

We are proud to be in compliance with the Accessibility for Ontarians with Disabilities Act (AODA), 2005 and the Integrated Accessibility Standards Regulation. We are happy to honor accommodations at any part of the recruitment process and invite you to let us know how we can help.

Company: MaxPeople HR

Expected salary:

Location: North York, ON

Job date: Thu, 03 Nov 2022 05:45:06 GMT

Job Source: Careerjet.ca

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