Marketing Science Lead, Data Focus

Job title: Marketing Science Lead, Data Focus

Job description: As the Marketing Science Lead, you champion data science practices with everyone: multidisciplinary teams, client teams, and anyone else you come across. You’re a rock star in all five sub-disciplines of Marketing Science-tracking and measurement, data visualization, testing and evaluation, data integration, and statistical modeling-but you pretty much wrote the book on data integration and engineering. Gaining leadership experience through supervising and developing a passionate team of analysts (including their work priorities, timelines, deliverables, and training) is definitely something you’re looking for. And you’re ready to expose your team to all sub-disciplines-because you believe it’s crucial to cultivate their expertise for both team development and client needs.

You will:

• Interpret the role of empirical practices in digital experience design and optimization.
• Deliver complex projects involving multiple stages, components, and contributors in a timely manner.
• Work across teams to identify, prioritize, and address clients’ business needs.
• Offer creative solutions to process improvement and methodological design.
• Work to build new solutions and processes, then document and share with the team.
• Facilitate understanding of marketing science across the agency
• Monitor the day-to-day work of team members to ensure they grow within their roles and the discipline as whole.
• Delegate work and provide opportunities for team members to work individually and collaboratively.
• Champion the data engineering discipline clients, your manager and senior leadership at the agency

You have:

• Strong written and oral communication and presentation skills, which includes communicating complex technical concepts to non-technical audiences.
• An understanding of the digital media landscape, ability to determine which channels are most appropriate based on business objectives, and experience using the data to make recommendations.
• Intermediate to advanced use of Microsoft Excel for data analysis
• Experience with one or more visualization platforms (Tableau, Domo, PowerBI, Datorama, Google DataStudio etc.)
• An understanding of Python, R, SQL, or other business-relevant statistical programming languages
• Proven team and project management skills, including training and staff development.
• Confidence interacting with clients to suggest innovative ideas and drive organic growth.
• Experience managing clients and employees, troubleshooting solutions in a calm and effective manner to ensure employees have the necessary support.
• Strong understanding of data, data management, data infrastructure, and marketing applications.
• Ability to both work hands on or lead teams in executing data engineering projects
• Creative problem-solving skills that help you find new solutions, and a willingness to seek counsel when needed.
• A strong ability to prioritize, ensuring urgent items are handled as they arise.
• Knowledge about media tagging, tracking and data capture approach
• An understanding of how paid digital advertising works alongside other channels, and experience analyzing it.

The Talent Team at Critical Mass is focused on ensuring we provide the best training, on-boarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In effort to do so, we’d like to establish the ask that you plan to work from an office a minimum of 2 days a week. The ask stems from our want to:

Strengthen opportunity for continuous learning

Improve collaboration and team relationship.

Increase employee engagement

This hybrid model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.

CM Liquid Talent is still an option for roles approved to be 100% remote.

Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to .

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Company: Critical Mass

Expected salary:

Location: Toronto, ON

Job date: Sat, 12 Nov 2022 01:26:56 GMT

Job Source: Careerjet.ca

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