Marketing Science Senior Analyst

Job title: Marketing Science Senior Analyst

Job description: As a Marketing Science Senior Analyst, your curiosity never ends. The next question is always on your mind, helping you to understand how data and analytics can improve business outcomes for our clients. Of the five sub-disciplines of Marketing Science-tracking and measurement, data visualization, testing and evaluation, data integration, and statistical modeling-you’re a rock star in at least two. Most importantly, you’ve got a solid understanding of how they all fit into a project, and you’re looking to hone your craft in areas you’re unfamiliar with. Also, gaining some leadership experience by providing guidance to junior analysts on daily project deliverables is definitely something you’re up for.

You will:

• Understand what the data means and where it fits into the clients’ business.
• Ensure proper communication between the Marketing Science team and other disciplines.
• Approach analysis process logically to demonstrate how data lead to conclusions.
• Drive collaboration within teams to provide support, share skills, and gain insight.
• Confidently manage project delivery expectations and communications to project team.
• Work directly with clients and agency partners to support delivery of insights

You have:

• Intermediate to advanced use of Microsoft Excel for data analysis.
• Experience with one or more visualization platforms (Tableau, Domo, PowerBI, Datorama, Google DataStudio etc.)
• An understanding of Python, R, SQL, or other business-relevant statistical programming languages.
• Experience working in either paid social and programmatic media or both.
• Knowledge about media tagging, tracking and data capture approach.
• An understanding of the digital media landscape, ability to determine which channels are most appropriate based on business objectives, and experience using the data to make recommendations.
• Understand statistical foundations to deliver impactful test and learn results.
• A detail-oriented mindset with exceptional organization skills.
• Strong time management skills to ensure accurate delivery.
• Confidence in your communication and collaboration skills – especially data storytelling.
• Ability to efficiently communicate deliveries and delays of project with follow-ups as needed.
• Well-organized approach to working on multiple projects at once.
• Passion to always improve your team’s craft through ongoing learning and support.
• An understanding of how paid digital advertising works alongside other channels, and experience analyzing it.

The Talent Team at Critical Mass is focused on ensuring we provide the best training, on-boarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In effort to do so, we’d like to establish the ask that you plan to work from an office a minimum of 2 days a week. The ask stems from our want to:

Strengthen opportunity for continuous learning

Improve collaboration and team relationship.

Increase employee engagement

This hybrid model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.

CM Liquid Talent is still an option for roles approved to be 100% remote.

Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to .

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Company: Critical Mass

Expected salary:

Location: Calgary, AB

Job date: Sat, 12 Nov 2022 00:59:28 GMT

Job Source: Careerjet.ca

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