SEO Analyst

Job title: SEO Analyst

Job description: Description :

We are seeking an analytical, yet creative SEO Analyst to join our marketing team. As a SEO Analyst, you will be responsible for monitoring and reporting on KPIs and helping to design SEO experiments and test new strategies.

We are open to applicants working remotely in Canada.

Responsibilities

• Monitor and report on KPIs, share with the SEO and adjacent teams and quickly respond to divergences.
• Help design SEO experiments and test new strategies and opportunities for growth.
• Analyze SEO test results and execute the next steps at a fast pace.
• Analyze keywords, traffic, user and business trends to gain insight and take action.
• Increase the visit-to-lead and lead-to-sale rates of our web properties through A/B testing
• Interpret data, analyze results using statistical techniques and provide ongoing reports.
• Develop and implement databases, data collection systems, data analytics, and other strategies that optimize statistical efficiency and quality.
• Identify, analyze, and interpret trends or patterns in complex data sets.
• Filter and “polish” data by reviewing reports and performance indicators to locate and correct coding problems.
• Help locate and define missed opportunities.

The Successful Candidate For This Role Will Be

• Passionate and curious in problem-solving: You’re genuinely curious about how and why people search, interested in SEO best practices and trends, and relish in the analytical and technical depths of the industry. You have a knack for identifying problems and finding solutions.
• Extremely detail-oriented professional: but can also see the forest from the trees, balancing the intricacies of a discipline like SEO with larger company objectives.
• Analytical, tactical & strategic: experience building a strategic and tactical plan based on analyzing large amounts of data, from multiple sources.
• Responsible and Responsive: Able to work autonomously and take pride in your work, with a sense of urgency, and grit through difficulty to deliver high-quality results. Strong organizational skills to manage multiple concurrent projects.
• An excellent communicator: ability to clearly communicate and evangelize data insights.
• Results-driven: Focused on achieving results, setting ambitious goals, and able to prioritize appropriately by understanding the balance of value.
• Teamwork & positive attitude: works collaboratively with a positive and can-do approach to opportunities and challenges to get the right things done quickly.

Requirements

• BA/BS degree or equivalent experience (preferred in quantitative fields such as economics, mathematics, statistics, or computer science/engineering).
• Demonstrable track record of success at driving significant results & business growth
• 3+ years of web analytics experience with enterprise level websites (i.e. hundreds of thousands or millions of pages).
• Advanced excel/google sheet skills and SQL is required.
• Superior analytical, problem-structuring, and problem-solving skills; experience synthesizing data into information, and presenting concise analyses.
• Experience with Google Analytics, Google Search Console, Google Data Studio, Tableau, strongly desired.
• Experience and knowledge of statistics and statistical packages for analyzing datasets using R and/or Python.
• Functional knowledge of JavaScript, CSS and HTML is strongly desired
• Ability to analyze optimization needs of webpages is a plus.
• Strong knowledge of and experience with reporting packages (Business Objects etc), databases (SQL etc), programming (XML, Javascript, or ETL frameworks) is desired.
• Knowledge of SEO tools and data sets, and an understanding of search engine workings are a plus.

Info-Tech Research Group of companies is an equal opportunity employer committed to diversity and inclusion and does not discriminate on the basis of any legally protected status or characteristic including Minority/Female/Sexual Orientation/Gender Identity/Disability/Veteran and are pleased to consider all qualified applicants. To that end, upon request, ITRG will ensure, to the extent possible, that accommodation be made available to applicants throughout the recruitment and hiring process.

Company: Info-Tech

Expected salary:

Location: Canada

Job date: Sat, 15 Jan 2022 03:03:05 GMT

Job Source: Careerjet.ca

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