Director of Marketing

Job title: Director of Marketing

Job description: TO Live has an exciting full-time opportunity for an exceptional senior-level marketer with strong digital marketing experience. TO Live is poised to play a key role in the recovery of the Arts and Culture sector as the city emerges from the pandemic. The organization is making strategic investments in a new digital engagement platform and a refreshed brand positioning and creative identify. As we prepare to launch these exciting new initiatives this fall, we are looking for a dynamic marketer and strategic thinker to help us attain our ambitious goals.

GENERAL POSITION SUMMARY

A key role in the organization, the Director of Marketing reports to the VP of Marketing and Communications. They are diplomatic, solutions focused, and an effective team builder with strong interpersonal skills and excellent communication skills. Responsible for revenue generation and accountable for the promotion of TO Live programs and experiences, this role is highly visible within the organization and sector, playing a leading role in working with an array of artistic and community partners. A key responsibility for this role will be to serve as the Product Manager for TO Live’s new digital engagement platform.

DUTIES AND RESPONSIBILITIES

• Work with the VP, Marketing & Communications to define the strategy, objectives, and resources plan for the department, helping to ensure that short and long-term business goals including revenue targets are being met.
• Act as the Product Manager for TO Live’s new digital engagement platform.
• Ensure all marketing materials integrate and adhere to the organization’s brand and corporate identity and reflect our commitment to inclusion, diversity, equity and access including use of a progressive style guide.
• Execute integrated marketing campaigns for Programming and other initiatives using digital, email, print, direct mail, social media, company websites, and SEM/SEO strategy development.
• Develop and lead new content marketing strategy for the organization.
• Work with department leaders to ensure plans, assets and budgets support marketing to achieve business and sales objectives.
• Produces regular marketing and campaign related performance reports and measure success against objectives.
• Plan and direct the work of marketing team.
• Understand and advocate for early adoption of relevant new tools, platforms and technologies across the department.
• Maintain professional and accountable relationships with external communications partners and suppliers.
• Develop and budget for marketing support initiatives, most notably the TO Live Presents programming stream.
• Work with the Marketing team to integrate consumer insights and segmentation into core marketing processes; and to clearly define a measurement strategy for campaign management across marketing.
• Work closely with Programming and Corporate Sales departments to ensure all activities are promoted and supported across all platforms.
• Foster a positive and respectful work environment where staff are motivated to excel.
• Hire, train, mentor, and discipline staff as required.
• Communicate corporate policies and ensure compliance by staff.
• Work in collaboration with other members of the senior management team to develop solutions to organization-wide issues and contribute to their resolution.
• Performs other duties as required.

Requirements:

• An experienced senior-level marketer with the ability to organize, lead and inspire a team across job functions in a dynamic environment.
• Must have in-depth experience in digital marketing including paid, SEO/SEM, email, social media, content marketing and ability to analyze digital data and make recommendations.
• Experience in planning, execution, measurement and analysis of marketing strategy.
• Minimum education requirement of Bachelor Undergraduate university degree in a relevant discipline.
• 10 years’ experience in marketing, with a preference for live entertainment or arts and culture sector.
• Interpersonal and relationship building skills; customer service orientation.
• Effective negotiation and sales skills.
• High level of personal motivation and ability to work at a fast pace in a multi-task environment.
• Good knowledge of Microsoft Word, Excel & Outlook in a Windows environment.
• Process-minded with stellar time management, organizational skills and attention to detail.
• Proven understanding of marketing technology options and tools to power marketing efforts.
• A passion for innovation, experimentation and reinvention.

Additional Info: WORKING CONDITIONS

• Flexibility in hours and schedules and includes work on nights and weekends as required.
• Lack of natural light in workplace.
• Travel between all TO Live venues as required.

Company:

Expected salary: $80000 – 95000 per year

Location: Toronto, ON

Job date: Sun, 18 Jul 2021 07:13:06 GMT

Job Source: Careerjet.ca