Digital Marketing Specialist

Job title: Digital Marketing Specialist

Job description: Organization:

Vancouver Opera

Deadline:

Nov. 5, 2021

Organization Description:

Vancouver Opera is the second largest opera company in Canada and is regarded worldwide for its artistic excellence on the stage, leading education programs, and innovative community programs.

Website:

Job Description:

Vancouver Opera is returning to live, in-person performances and we’re looking for a hands-on individual to support and expand our online presence and audience growth.

You’re a strategic and results-driven digital specialist with the hands-on technical expertise to execute. You’re always looking at ways to optimize, drive, improve and increase performance. You know how digital integrates with the overall marketing strategy. You’re an excellent communicator and know what content will drive results. You have a passion for marketing the arts.

If this sounds like you, we’re looking for a seasoned Digital Marketing Specialist to lead the digital communications portfolio and content strategy. You will be responsible for the website, social media channels, email marketing and digital marketing. You will budget, plan and execute campaigns, evaluate performance and champion technology solutions to improve efficiency and results.

Responsibilities:

Digital Marketing

• Create and implement the digital marketing plan and budget
• Track campaign performance and optimize to improve ROI
• Provide expertise to cross-functional teams to support organizational goals and revenue growth
• Support and collaborate with the marketing team on promotions, pricing strategies, special events, earned media, content development and other initiatives as needed
• Create monthly online and campaign reports
• Develop the SEM strategy, implement and track organic and paid search initiatives to drive website traffic

Website

• Lead the website content strategy, optimize the user experience, build SEO strategy, improve integration with the CRM database and e-commerce tools
• Set up tracking, conversion funnels and analyze website activity

Social Media

• Develop the social media strategy, engage with social influencers, evaluate analytics, leverage user generated content and in tandem with our Creative Director create consistent branded content
• Implement tactics to grow social audience and engagement

Email Marketing

• Schedule, write and distribute segmented, tailored and targeted email communication to our database
• Implement email marketing strategies to drive website traffic and revenue
• Develop strategies to grow our email audience and increase active users

Qualifications:

• A degree or diploma from a recognized post-secondary institution
• Minimum three years of digital marketing or digital media experience is required
• Strong copywriting and content development for website and social channels
• Direct experience using a WordPress or similar CMS
• HTML and CSS experience
• Email marketing software and database/CRM experience
• Hands-on experience with Google Ads, Facebook Ads Manager, Google Analytics, and all social media platforms and tools.
• Adobe Creative Suite, photography, videography and video editing skills are considered an asset
• Highly collaborate and able to work and communicate effectively with others is required

How to Apply:

Vancouver Opera recognizes that every person has the right to equal employment opportunities, regardless of their race, colour, religion, place of origin, disability, gender identity or expression, age, sexual orientation, or any other protected characteristic. We are committed to creating an inclusive environment for all employees.

To apply, please email your cover letter and resume to with the subject line “Digital Marketing Specialist”. Deadline to apply is November 5, 2021.

Remuneration:

$55,000-60,000

Contact Email:

Company: Vancouver Opera

Expected salary: $55000 – 60000 per year

Location: Vancouver, BC

Job date: Thu, 21 Oct 2021 06:50:05 GMT

Job Source: Careerjet.ca

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