Director, Demand Generation (Marketing)

Job title: Director, Demand Generation (Marketing)

Job description: The demand for accessible, affordable, and effective mental healthcare has never been louder. We want to revolutionize online therapy and ensure that everyone—from employees to students and the public—has access to mental healthcare services: services that are looking more and more essential each day.

This is your opportunity to be part of that change.

is a successful and growing public company that is equal parts established mental healthcare provider and innovative tech startup. Since 2002, we’ve helped thousands of people become happier and more productive by helping them overcome feelings and behaviors that negatively impact their everyday lives.

If you’re a data-driven, results-oriented marketing professional and want to apply your passion to help others, look no further.

Director, Demand Generation

Demand generation is a key part of our success; without expanding our network of customers, we limit our positive impact. In this diverse and challenging role, you’ll oversee marketing operations and make a direct impact on our sales pipeline.

Managing a small but expanding group of Business Development Representatives, you’ll design, optimize, and implement campaigns that have measurable success in generating leads and driving revenue.

This will be a data-driven role; unlike positions that focus on brand management, your work will achieve success relative to key performance metrics. As a public company, one of our top priorities is to demonstrate a correlation between investment and expansion. Your work will help us build our sales capacity by attracting, nurturing, and passing leads to our sales team.

Most importantly, you’ll build a scalable, repeatable program by which we can generate interest across various customer groups. We all know that every customer is different—you’ll create strategies and marketing tools that are impactful in any sales environment.

More specifically, you will:

• Develop and execute integrated demand generation campaigns from conception through to creative development, deployment, measurement, and optimization
• Manage the demand generation funnel to generate new B2B revenue and increase pipeline velocity through integrated multi-channel campaigns across email, content, social, paid media, search and events
• Recruit, lead and develop a team of BDRs, applying best practices to achieve targets for pipeline generation and BDR sourced opportunities including determining playbooks, handoff processes, and appropriate KPIs and tracking.
• Coordinate closely with the Business Development team on BDR alignment and team performance to ensure program execution is achieving desired results
• Roll up your sleeves to develop and deploy engaging content, communications, and sales collateral to drive demand and interest across the entire buyer’s journey from lead to revenue
• Be a master at analytics tracking and reporting to demonstrate how inbound marketing programs convert into customers and revenue
• Collaborate with sales to build out the next evolution of account-based marketing campaigns for strategic accounts, and sales enablement tools and pitch collateral to support the entire buying journey
• Be a steward of the brand, ensuring all marketing communications and activities align to brand position, voice and standards
• Support annual and quarterly campaign strategy and planning, and own parts of the operations and execution including set up of landing pages, emails, smart list creation, automation program development, test and launch of campaigns

The best in this role will combine creativity with a strong background in analytics and a passion for leadership. Our marketing strategy uses our sales team as an essential component. Success will mean using that team and their resources effectively in campaigns.

You take initiative, lead by example, and know when to roll up your sleeves and get busy; you never let overthinking get in the way of getting things done.

Working with MindBeacon

This will be a full-time, permanent position, with potential for either remote or partial in-office work, depending on your location and needs. You’ll receive a competitive compensation package, including a salary between 100 and 130K (including bonuses), as well as group benefits plan and paid vacation + personal days. Hours will be flexible, though much of our team works from 9-5 EST.

As a growing company, we are ready to invest in expansion; if you can make a business case for ideas, you’ll have the budget to make it happen.

This is a welcoming organization filled with smart, motivated people who are making a difference. Our marketing team is buzzing with energy right now, and they’re excited to keep our growth going; with your help, they are sure to succeed.

Qualifications

• 10+ years’ progressive experience in B2B marketing – ideally with experience in SaaS, healthcare or employee benefits
• A track record of successfully managing demand generation teams including BDRs
• Extensive experience in enterprise B2B demand generation, with demonstrated ability to lead integrated, multi-channel marketing strategies, including social media, paid social, channel marketing events and webinars, public relations, content (white papers, eBooks, blog posts), webinars, email marketing campaigns, sponsorships activities, paid search, direct mail, and content syndication
• A proven track-record of developing and executing marketing campaigns that generate growth defined as quality MQLs that convert into sales pipeline opportunities
• Hands-on experience with CRM and automation platforms (Hubspot preferred); strong practical knowledge of Email Nurturing, Google Analytics, and social media
• Previous experience working closely with sales teams and a strong understanding of the technology sales cycle

Nice to haves

• Account-based marketing experience is a huge asset
• Exceptional writing and communication skills, in both English and French woul

Company: MindBeacon

Expected salary: $130000 per year

Location: Toronto, ON

Job date: Sat, 06 Nov 2021 08:42:33 GMT

Job Source: Careerjet.ca

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