BAND 3 – Marketing Manager, GBC

Job title: BAND 3 – Marketing Manager, GBC

Job description: Posting Title
BAND 3 – Marketing Manager, GBC

Position Classification
Band 3

Union
N/A

Location
Vancouver, BC V9B 5J3 CA (Primary)

Salary Range
77,700.20 – $ 110,000.05 annually

Close Date
8/13/2021

Job Type
Regular Full Time

Temporary End Date

Ministry/Organization
BC Public Service -> Destination BC Corp.

Ministry Branch / Division
MTACS / Destination BC

Job Summary

Position: Marketing Manager

Salary: $77,700.20 to $110,00.05 annually

Classification: Band 3

Status: Permanent, Regular

Location: Vancouver, British Columbia

Closing Date: August 13, 2021

Position #’s: 100433, 119620

If you are interested and you meet the selection criteria please submit your cover letter and CV via this link prior to 4 PM August 13, 2021 .

You must be a permanent resident of Canada to apply for permanent positions with Destination BC.

An eligibility list may be established.

British Columbia is the kingdom of abundance. Where glaciated mountains stand over an unruly Pacific. Rainforests wrap cities. Nature shapes culture. The wild breathing life back into the wild within.

Through inspirational storytelling and an industry-leading digital marketing strategy, Destination British Columbia engages global explorers, connecting them to a place still wild.

At Destination British Columbia we are a team of collaborative, insight-driven, results-focused marketers. We are recognized globally for our strong, authentic brand, award-winning creative, and leading-edge strategy. We work hard, support each other unreservedly, and consider it a privilege to educate travellers about the spectacular province we call home.

A safe and respectful workplace for all employees isa leading priority for our organization , and as part of this, we are committed to the health and safety of our employees, industry partners, sub-contractors, and community during COVID-19.

For enquires regarding accommodation requirements, or to learn more about our commitment to the health and safety of our employees during COVID-19, please contact dbccareers@destinationbc.ca. For more information about Destination BC’s programs and services, please visit www.DestinationBC.ca .

Indigenous Applicant Advisory Service is available to applicants who self-identify as Indigenous (First Nations, status or non-status, Métis, or Inuit) seeking work or already employed in the BC Public Service. For advice and guidance on applying and/or preparing for an interview for this opportunity, we invite applicants to connect with the Indigenous Applicant Advisor Amanda by email: IndigenousApplicants@gov.bc.ca or by phone: 778-698-1336.

Purpose of this Position

The Marketing Manager is Destination BC’s marketing planning lead, taking innovative global content marketing programs from research and insights gathering, to strategy development, to execution, to final debrief, ensuring the smooth operation of a cross-functional project team.

Strategic thinking is second-nature, with a strong focus on creating and managing integrated marketing programs that achieve desired results and ultimately, help travellers decide to make BC their next vacation destination.

You are passionate about digital marketing and digital trends, are tech-savvy and have an inclination to use analytics to glean insights that inform our marketing programs and reach our audience with the information about BC they need, when and where they need it. You use digital marketing channels and insights to inform our global content marketing strategy.

You’re collaborative, adaptable and skilled in bringing together diverse groups of internal teams and external partners to deliver upon business objectives, seeking new ways to unite teams around a common goal. You work cross-functionally to integrate research, consumer insights, content development, brand experts, channel experts and digital strategists to ensure success for Destination BC’s major marketing initiatives.

Specific Accountabilities/Responsibilities

• Leads internal and external cross-functional teams to plan, develop, and oversee the implementation of integrated consumer marketing programs to promote BC as a tourist destination, increase tourism revenue, and enhance BC’s share of the global tourism market; this includes responsibility for the ongoing monitoring and optimization of campaigns, and reporting and analysis of outcomes;
• Manages complex, cross-channel media plans, primarily digital in nature, that take advantage of paid, earned and owned channels, and leverage learning from past performance as well as new digital opportunities.
• Manages integrated marketing program budgets and works closely with other marketing managers to determine investment strategies by market, audience, and channel, as appropriate;
• Manages the review and approval of campaign creative platforms and agency creative production, ensuring creative concept and execution aligns to briefs, and that the Super, Natural British Columbia brand is brought to life powerfully and consistently across all marketing and campaign outputs and channels;
• Evaluates and communicates consumer and tourism trends, and identifies and assesses opportunities and threats;
• Uncovers insights related to global consumer travel planning (including leveraging existing research and identifying research gaps); ensures findings are shared with internal and external stakeholders and are integrated into marketing strategies and programs;
• Manages and contributes to the annual process to develop the Global Marketing Strategy and Plan, including responsibility to coordinate the planning process that identifies marketing priorities, sets annual goals, objectives and KPIs that connect travellers to inspiring and motivating travel content;
• Builds, manages and maintains a network of relationships with thetourism industry, Destination Canada, government stakeholders and related public and private sector agencies and businesses; utilizes exceptional communication, relationship and bridge-building skills in managing diverse stakeholders and oft-competing interests and expectations;
• Exercises judgment and prudence on marketing initiatives that come under intense scrutiny in the public spotlight;
• Maintains organized, accurate and detailed plans, reports and budgets, meeting financial and reporting deadlines, and works with corporate financial policy, processes and procedures, contracts and financial systems; as required, develops and negotiates contracts, evaluates contractor performance to ensure value for money as well as timely delivery of product and/or services; and
• Manages internal and external financial and human resources including directing regular, auxiliary and contracted staff with responsibility for hiring/promoting/ dismissing, authorizing overtime and representing management in the grievance process at Step 2.

JOB REQUIREMENTS

Education/Experience

• Degree or diploma in marketing or business, or equivalent combination of education and experience;
• Minimum 5 years’ experience in consumer marketing, with an emphasis on digital and/or content marketing;
• 5 years’ experience managing multiple, concurrent marketing projects including developing, implementing and managing performance of digital consumer marketing campaigns;
• 5 years’ experience developing and managing staff;
• 3 years’ experience in overseeing external contractors and managing complex budgets.

COMPETENCIES:

• Strategic Orientation is the ability to link long-range visions and concepts to daily work, ranging from a simple understanding to a sophisticated awareness of the impact of the world at large on strategies and on choices.
• Results Orientation is a concern for surpassing a standard of excellence. The standard may be one’s own past performance (striving for improvement); an objective measure (achievement orientation); challenging goals that one has set; or even improving or surpassing what has already been done (continuous improvement).
• Teamwork and Cooperation is the ability to work cooperatively with diverse teams to achieve group and organizational goals.
• Information Seeking is a drive to know more about things, people or issues – going beyond the questions that are routine or required in the job.
• Planning, Organizing and Coordinating is the ability to proactively plan, establish priorities and allocate resources, while developing and implementing complex plans to deliver on the organization’s mandate.
• Managing Organizational Resources is the ability to understand and effectively manage organizational resources (e.g., people, materials, assets, budgets). This is demonstrated through measurement, planning and control of resources to maximize results. It requires an evaluation of qualitative (e.g., client satisfaction) and quantitative (e.g., service costs) needs.
• Empowerment (Leading People) is the ability to share responsibility with individuals and groups so that they have a deep sense of commitment and ownership. People who practice empowerment participate and contribute at high levels, are creative and innovative, take sound risks, are willing to be held accountable and demonstrate leadership. They also foster teamwork among employees, across government and with colleagues, and, as appropriate, facilitate the effective use of teams.
• Decisive Insight (Achieving business results) combines the ability to draw on one’s own experience, knowledge and training and effectively problem-solve increasingly difficult and complex situations. It involves breaking down problems, tracing implications and recognizing patterns and connections that are not obviously related. It translates into identifying underlying issues and making the best decisions at the most appropriate time. At higher levels, the parameters upon which to base the decision become increasingly complex and ambiguous and call upon novel ways to think through issues
• Developing Others involves a genuine intent to foster the long-term learning or development of others through coaching, managing performance and mentoring. Its focus is on developmental intent and effect rather than on a formal role of training. For this competency to be considered, the individual’s actions should be driven by a genuine desire to develop others, rather than by a need to transfer adequate skills to complete tasks.

ORGANIZATION CHART

Vice-President, Global Marketing

Director, Global Marketing Programs

Marketing Manager

Marketing Specialist

DO NOT submit your application for this position through the BC Government Hiring Centre website. Applications submitted through the BC Government Hiring Centre will not be considered.

Job Category
Leadership and Management

Company: BC Public Service

Expected salary: $110000.05 per year

Location: Vancouver, BC

Job date: Fri, 30 Jul 2021 04:53:54 GMT

Job Source: Careerjet.ca

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