Bilingual Marketing Consultant

Job title: Bilingual Marketing Consultant

Job description: You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You’ll work with dynamic colleagues – experts in their fields – who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you’ll have new and exciting opportunities to make life brighter for our Clients – who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

As our Bilingual Marketing Consultant, you will be responsible for supporting advisors adoption and engagement with the Advisor Digital Presence program. This includes personalizing Sun Life advisor websites with engaging content and captivating design, communicating with advisors the benefits of having a strong digital presence as well as continuously identifying opportunities to improve the program and services provided.

You are a solid copywriter, well versed in digital marketing and creativity is in your DNA. You have a keen sense of emotional storytelling. Using your strengths in relevant and high-impact digital content authoring, you are obsessively compelled to drive online engagement. You have a good sense of design with experience optimizing for the web. You are comfortable engaging with internal and external business partners directly as well as presenting to larger groups. You are always looking for opportunities to enhance the value you and your team provide to its stakeholders.

What will you do?

• Work with advisors to personalize French content on their website primarily through writing and reviewing content but may include basic digital design
• Support advisor onboarding to website
• Identify and implement improvements to advisor website design, drive website traffic and improve conversion on key elements
• Identify new content opportunities, develop and source content, coordinate and align content calendar activities to deliver a cohesive and compelling story
• Help to optimize marketing efforts with segmentation, personalized digital tactics that nurture and engage target audiences
• Help in the translation of communications and surveys to French audiences
• Meet 1 on 1 with advisors to support their success with digital presence as well as present to larger groups to drive success of advisor digital presence program
• Maintain a strong understanding of technical SEO, link building and other digital tactics and algorithms to execute on online marketing campaigns that earn qualified organic traffic
• Collaborate with internal and external partners to ensure an effective, polished final product
• Champion advisor- and client-oriented marketing approaches; consult with key business partners and recommend the appropriate approaches and vehicles to achieve business and marketing objectives
• Manage approval process for advisor website content

What do you need to succeed?

• Use excellent writing skills and marketing experience to create and execute marketing programs as part of a collaborative team.
• Be a leader and a self-starter with an ownership mindset.
• Well versed in digital marketing practises.
• Ability to thrive in a fast-paced environment.
• Creative, resilient and open to collaboration.
• Write for a variety of media, including targeted email, web, social and video.
• Demonstrate creativity and solid understanding of digital marketing principles to create engaging copy that influences the target audience.
• Have basic website design skills including familiarity with Adobe InDesign and Photoshop.
• Excellent communication skills with an ability to build relationships with team members and business partners.
• Familiar with SEO best practices.
• Highly organized, with attention to detail and the ability to work on several projects simultaneously.
• Strong partnering and influencing skills to build and maintain relationships with advisors and key business partners.
• Ability to identify opportunities to link projects, initiatives or promotions together.
• Excellent interpersonal skills: must be able to consult, influence and negotiate with people from diverse backgrounds and levels throughout the organization.
• Exhibit strong leadership skills by driving for action, managing complexity and generating innovative solutions.
• Ability to collaborate effectively within an interdependent environment.
• Ability to embrace change and adapt to constantly evolving business priorities.

Required qualifications:

• Bilingual (English/French) is required. Will be primarily supporting French speaking advisors personalizing their website, but needs to be able to work with teams in English.
• Post-secondary education in marketing, journalism or communication-related field.
• Minimum 3-5 years’ progressive experience in marketing promotions function with writing experience.
• Experience coordinating and developing creative design assets (i.e banners and imagery) for web and social channels.
• Thorough understanding of social media platforms, including advertising, and how they support other digital marketing efforts.
• Sound understanding of the principles of digital marketing compliance such as CASL and AODA.

What would be nice to have?

Understanding of agile work principles is an asset

Financial industry experience is an asset

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process or those needing job postings in an alternative format may e-mail a request to .

At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work. Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

Salary Range: 47,900/47 900 – 78,400/78 400

Job Category: Marketing

Posting End Date: 14/07/2021

Company: Sun Life Financial

Expected salary: $47900 – 78400 per year

Location: Waterloo, ON

Job date: Wed, 07 Jul 2021 04:34:29 GMT

Job Source: Careerjet.ca