Business Analyst, Digital Marketing Technology
Job Overview
Job title: Business Analyst, Digital Marketing Technology
Job description: Come Work with Us!
At RBC, our culture is deeply supportive and rich in opportunity and reward. You will help our clients thrive and our communities prosper, empowered by a spirit of shared purpose.
Whether you’re helping clients find new opportunities, developing new technology, or providing expert advice to internal partners, you will be doing work that matters in the world, in an environment built on teamwork, service, responsibility, diversity, and integrity.
Job Title Business Analyst, Digital Marketing Technology
Job Description
What is the opportunity?
The Martech Business Analyst is an important member of the Digital Marketing Technology (“MarTech”) team primarily responsible for documentation, analysis, research, and process optimization. This role will work in partnership with a team of solutions consultants, product specialists, and subject matter experts.
The successful candidate will be an attentive, detail-oriented person who can deftly and expertly navigate through ambiguity and verbosity to be able to draw out required information and pivot towards clarity and concise accuracy as required by MarTech.
The successful candidate will also work closely with internal and external stakeholders across various lines of business to help MarTech team members to elicit, analyze, document, and validate requirements that meet stated business objectives, KPI’s (Key Performance Indicators), and OKR’s (Objectives and Key Results).
The role is accountable to the Director Marketing Technology and/or Senior Director of Marketing Technology.
What will you do?
Build and prepare guides, presentation material, and maintain and ecosystem of documentation for new and existing system capabilities
Ensure consistency in documentation across MarTech initiatives
Prepare presentations to business partners to facilitate decision making, scope confirmation and acceptance of user stories
Stay on top of industry trends and best practices to determine potential improvements to upcoming and existing solutions
Effectively communicate and build rapport with team members, stakeholders and business partners using a variety of techniques to promote collaboration.
Help perform a gap analysis between current and future states; assess and recommend highest value-added solution options
Help prepare business cases for proof of concepts, data integrations, queries, automations, journeys, and reports when required.
Work and collaborate with various teams (internal and external) working on incoming requests to MarTech
Identify process improvements, analyze business situations, identify options for business improvement, and communicate recommendations effectively
Understanding and documenting MarTech’s solutions and capabilities in stakeholder sessions
What do you need to succeed?
Must-have:
2+ years of experience as a BA/BSA
Experience in creating clear, concise documentation and presentation material for a variety of audiences (technical and non-technical)
Proven ability to gather Business and Systems requirements independently, having strong business analysis and systems analysis skills.
Strong knowledge of Requirements methodology (planning, elicitation, documentation)
Experience in Requirements analysis and quality documentation: Use Cases, Data Requirements, Business Rules Analysis, Non Functional Requirements, User Stories, Story Decomposition, and Story Mapping, Wireframes, Acceptance and Evaluation Criteria Definition
Excellent collaboration skills and attention to detail. Experience working on large projects.
Excellent communication skills required; will be working with business stakeholders and IT stakeholders
Bachelor’s Degree in related discipline (minimum)
Strong team player with track record of collaboration and experience working as part of an agile team
Strong Written and Oral Communications skills
Experience and Knowledge of SQL will be an advantage
Nice to Have:
2+ years in digital marketing, campaign management, account management, project management or comparable experience.
2+ years’ experience in delivering Marketing Automation projects (email marketing, SMS/Push messaging, programmatic marketing, digital advertising, digital marketing)
1+ years’ advanced experience in Salesforce Marketing Cloud (SFMC) or other enterprise-level Marketing Automation platform.
Awareness of SQL and design skills with experience in web programming (e.g. HTML, CSS, XML, JavaScript) across multiple platforms (e.g. Windows, OSX, Unix)
Experience on Salesforce technologies (Sales cloud, Marketing cloud) will be an advantage
Knowledge and experience with other Cloud products is an asset.
Experience in software development lifecycle and Agile is an asset
What’s in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
Ability to make a difference and lasting impact
Work in a dynamic, collaborative, progressive, and high-performing team
Opportunities to do challenging work
Job Summary
Address: TORONTO, Ontario, Canada
City: CAN-ON-TORONTO
Country: Canada
Work hours/week: 37.5
Employment Type: Full time
Platform: Personal and Commercial Banking
Job Type: Regular
Pay Type: Salaried
Posted Date: 2022-10-17-07:00
Application Deadline: 2022-10-28-07:00
Inclusion and Equal Opportunity Employment
At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.
We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.
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Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at rbc.com/careers.
Company: Royal Bank of Canada
Expected salary:
Location: Toronto, ON
Job date: Mon, 17 Oct 2022 22:54:56 GMT
Job Source: Careerjet.ca