Digital marketing specialist -B2B

Job title: Digital marketing specialist -B2B

Job description: Are you a web lover and you know everything about SEM?
Do you want to evolve in an environment that puts innovation, initiative and teamwork first ?
Do you want to work in a company with a start-up vibe but which is part of a large national organization?
…

An organization working in the tech / telecommunications industry is looking for a B2B Digital Marketing Specialist to work on diversified projects and support its growth! Your role will be to establish digital marketing strategies targeting a B2B clients. Team up with the Demand Generation Manager and the Brand manager, you will have to develop paid campaigns on the different platforms and optimize web performance.

Advantages
– Salary: 70-80k + bonus;
– Benefit’s plan;
– Hybrid mode / flexible schedule;
– Min 3 weeks vacation;
– Possibility of development and environment giving room for experimentation and innovation.

Responsibilities
– Establish SEM/SEO/CRO strategies;
– Plan, configure and optimize paid campaigns and manage A/B tests to improve conversions; optimize targeting, bidding, advertising content, landing pages, CTAs, etc.;
– Plan and prioritize the improvements to be made to the website and then implement them using the CMS (WordPress) in collaboration with the internal and development teams;
– Analyze the performance of digital campaigns (Meta Business Suite, Google Ads, GA4, Salesforces, Hotjar, etc.);
– Measure ROI and KPI’s;
– Optimize and perform tests aimed at improving, among other things, the performance of the click rate, the conversion rate, the cost per “lead” and the ROAS;
– Produce weekly and monthly performance reports including detailed analysis and information;
– Participate in the optimization of search engine performance and implement best practices for SEO.

Qualifications
– Bilingualism;
– 2 years of experience and +;
– Have worked in a B2B environment;
– Experience in managing large SEM campaigns;
– Mastery of SEM/SEO techniques;
– UX/UI knowledge;
– Excellent knowledge of the Google marketing suite: Analytics, Ads, Tag Manager, Data Studio.

Summary
If this opportunity interests you?

Do not hesitate to contact me! 🙂

Genevieve Tremblay
genevieve.tremblay@randstad.ca

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada’s workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process. show more

Are you a web lover and you know everything about SEM?
Do you want to evolve in an environment that puts innovation, initiative and teamwork first ?
Do you want to work in a company with a start-up vibe but which is part of a large national organization?

An organization working in the tech / telecommunications industry is looking for a B2B Digital Marketing Specialist to work on diversified projects and support its growth! Your role will be to establish digital marketing strategies targeting a B2B clients. Team up with the Demand Generation Manager and the Brand manager, you will have to develop paid campaigns on the different platforms and optimize web performance.

Advantages
– Salary: 70-80k + bonus;
– Benefit’s plan;
– Hybrid mode / flexible schedule;
– Min 3 weeks vacation;
– Possibility of development and environment giving room for experimentation and innovation.

Responsibilities
– Establish SEM/SEO/CRO strategies;
– Plan, configure and optimize paid campaigns and manage A/B tests to improve conversions; optimize targeting, bidding, advertising content, landing pages, CTAs, etc.; …

– Plan and prioritize the improvements to be made to the website and then implement them using the CMS (WordPress) in collaboration with the internal and development teams;
– Analyze the performance of digital campaigns (Meta Business Suite, Google Ads, GA4, Salesforces, Hotjar, etc.);
– Measure ROI and KPI’s;
– Optimize and perform tests aimed at improving, among other things, the performance of the click rate, the conversion rate, the cost per “lead” and the ROAS;
– Produce weekly and monthly performance reports including detailed analysis and information;
– Participate in the optimization of search engine performance and implement best practices for SEO.

Qualifications
– Bilingualism;
– 2 years of experience and +;
– Have worked in a B2B environment;
– Experience in managing large SEM campaigns;
– Mastery of SEM/SEO techniques;
– UX/UI knowledge;
– Excellent knowledge of the Google marketing suite: Analytics, Ads, Tag Manager, Data Studio.

Summary
If this opportunity interests you?

Do not hesitate to contact me! 🙂

Genevieve Tremblay
genevieve.tremblay@randstad.ca

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada’s workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process. show more

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the application process.

Learn what’s next in the application process and find out how we help you land the right job.

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the perfect job for you.

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Randstad Interim Inc. is a corporation formed under the federal laws of Canada. Our corporation number is 797878-2. Our permit number in Quebec is AP-2000610. Our registered office is at 777 Bay Street, Suite 2000 PO Box 128, Toronto, Ontario, M5G 2C8. RANDSTAD, [logo] , HUMAN FORWARD and SHAPING THE WORLD OF WORK are registered trademarks of Randstad N.V. © Randstad N.V. 2020

Company: Randstad

Expected salary: $70000 – 80000 per year

Location: Montreal, QC

Job date: Tue, 25 Oct 2022 23:57:59 GMT

Job Source: Careerjet.ca

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