Director, Global Marketing Technology
Job Overview
Job title: Director, Global Marketing Technology
Job description: Are you looking for a supportive, collaborative workplace with great teams and inspiring leaders? You’ve come to the right place. We’re looking for ambitious people who share our values and want to make every day better for people around the world. If this sounds like you, and the career below sounds exciting, we’d like to hear from you.
Job Description
Reporting to the VP Technology Strategy & Operations, the Director, Marketing Technology is responsible for driving growth and engagement in support of Manulife’s Corporate Marketing initiatives, business objectives and stakeholders.
Specific responsibility includes technology optimization, channel improvement projects, content management, quality assurance, accessibility (AODA), governance, vendor relationships, training and change management of Manulife.com, in collaboration with internal communications, corporate stakeholders and the various global business units Inc. John Hancock and Asia
.
The Director, Marketing Technology is a subject matter expert resource for global digital marketing teams and point of contact for best practices around technology, optimization/enhancement opportunities, accessibility, governance and operational efficiency.
The Director, Marketing Technology will be working closely with the Global Digital Marketing team and partnering with preferred Vendors and Global Solutions Delivery team(s).
Key Accountabilities
Technology optimization
Working with Manager, Digital Marketing Channels on the enhancements budget for Manulife.com, ensuring synergies and cost efficiencies across both platforms.
Implementing technology enhancements in collaboration with Web Marketing Channels team
Planning and executing ongoing channel improvement projects.
Stay up to date on emerging technology trends and highlight relevant trends.
Job Requirement:
Knowledge:
8+ years progressive work experience in a digital management function
Post-secondary education, preferably in Marketing, Web, e-media and/or relevant work experience
Experience working with a variety of marketing technology SaaS applications (Adobe, Google Oracle, Salesforce).
Demonstrated competence of HTML and web technologies, including: responsive, content management systems, web site tracking software, interactive multi-media technologies, browser differences and web design standards
Demonstrated high level of collaboration across multiple stakeholder groups
Excellent oral and written communication skills, including the ability to communicate technical topics in simple terms
Experience managing performance of vendors
Energetic self-starter, with bias for action and ability to adapt to constantly changing priorities.
Strategic thinker – innovates and thinks outside the box, takes a planned, future-focused approach to planning
Solid understanding of web strategy, web theory, information architecture and online best practices with experience in content management
Knowledge and understanding of SEO
Ability to work flexible hours as required collaborating with colleagues across the company in different time zones.
Skills & Competencies:
Superior impact and influence skills coupled with the organizational awareness and relationship building skills needed to navigate a matrix organization.
An ability to instinctively engage others to achieve positive business outcomes and make things happen through the use of positive influence.
Active seeker of future innovations, trends and technology that drives foundations for future digital infrastructure
Demonstrated ability to identify and act upon business opportunities.
History of making an impact, developing and executing on strategies and delivering superior results in both the short and the long term.
Proven experience driving leads, sales and other key web metrics through the online channel, while deploying strategies to improve overall site traffic
Excellent thought leadership skills with an ability to question assumptions.
Strong consultative and interpersonal skills including process development, facilitation and negotiation
Highly organized, self-motivated, adept at managing change and priorities with an ability to work under tight deadlines.
Proven Leadership skills and coaching abilities
Detail oriented with excellent analytical, communication and presentation skills (both verbal and written)
Proven interpersonal and relationship management skills with a strong ability to manage, influence and leverage a multitude of stakeholders
Strong technical skills in Microsoft Word, Excel, PowerPoint for the creations of management reports, presentations and analysis is required.
Decision Authorities:
Set strategies for digital marketing technology that have global impact
Manages significant tech budgets
Manages major vendor relationships – globally
Key Leadership Behaviours:
Building Strategic Alliances
Vision and Goal Setting
Creating and Managing Change
Solving Problems Creatively
Promoting Empowerment
Decisiveness
Influencing / Negotiating
Strategic Thinking
Entrepreneurship
Key Performance Goals/Measurement:
Financial Targets:
Contribute to meeting all company and global marketing financial objectives and targets
Key Metrics:
Deliver results for customer centricity
Strengthen global brand position
Support growth pillars and key strategic initiatives
Organizational Assumptions:
Marketing can deliver direct business impact if we work collaboratively across teams and businesses with clear accountability and fully aligned objectives
Working Condition:
Some Travel
High degree of sustained concentration
Able to work in a fast paced, agile environment
Every career at Manulife/John Hancock provides the opportunity to learn new skills and move your career forward. Ready to make an impact somewhere? What are you waiting for? Apply today.
About John Hancock and Manulife
John Hancock is a unit of Manulife Financial Corporation, a leading international financial services group that helps people make their decisions easier and lives better. We operate primarily as John Hancock in the United States, and Manulife globally, including Canada, Asia and Europe. We provide financial advice, insurance and wealth and asset management solutions for individuals, groups and institutions. Assets under management and administration by Manulife and its subsidiaries were CAD$1.3 trillion (US$1.1 trillion) as of June 30, 2021. Manulife Financial Corporation trades as MFC on the TSX, NYSE, and PSE, and under 945 on the SEHK. Manulife can be found at .
One of the largest life insurers in the United States, John Hancock supports more than 10 million Americans with a broad range of financial products, including , , , , and . Additional information about John Hancock may be found at .
Manulife is an Equal Opportunity Employer
At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.
It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact .
Company: Manulife
Expected salary:
Location: Waterloo, ON
Job date: Fri, 07 Jan 2022 00:12:18 GMT
Job Source: Careerjet.ca