Manager of Marketing Campaigns

Full Time March 9, 2022 Marketing, Sales and Service

Job Overview

Job title: Manager of Marketing Campaigns

Job description: Summary

The Manager of Campaigns will lead a team of Campaign Managers whose primary objective is to work closely with Marketing and Recruitment Teams to develop comprehensive term based campaigns focused on our critical KPI’s of new student starts and cost per start. The campaigns will serve as a key intersection/point of synthesis between Marketing and Recruitment and as such the Manager of Campaigns will work closely with various leaders of Marketing and Recruitment. The Manager will work with their team to ensure we are focused/executing against the appropriate initiatives to exceed our goals, facilitate the removal of roadblocks, development of budgets/forecasts and assist with the development of one-off specialty campaigns.

General Responsibilities

Work with and oversee a team of Campaign Managers to optimize/manage campaigns by segment, term, channel, program BU, and vertical to ensure we are exceeding our ROA

Provide oversight to the Campaign Managers who will work with marketing & recruitment teams to make adjustments based on the business unit needs to attain lead, spend, CPL, CPQL, Cost per Application, Cost per Start and ultimately starts.

Follows strategic oversight of Manager of Marketing and Marketing leaders

Co-ownership of budgets associated with each location, BU, program and channel

Co-ownership of forecasting with channel owners.

Co-ownership of budget investment levels and allocation for ‘other channels’ as it relates to student start

General Qualifications

4-year degree from an accredited institution in Marketing or equivalent discipline OR appropriate combination of experience and education

Minimum of 7 years’ experience in marketing, finance, media planning, and/or project management

Experience in the management and development of budgets and media campaigns is strongly preferred

Understanding and working knowledge of full funnel performance-based marketing campaigns and corresponding KPI’s is required

Knowledge of sales funnels and their connection/interaction points with marketing along with critical KPI’s.

Understanding of marketing attribution models and their corresponding impact to down funnel KPI’s

Strong knowledge of project management best practices

Excellent written, verbal and presentation skills.

Experience in higher education, and working in a cross-functional environment is preferred

Demonstrates very strong problem-solving skills, including troubleshooting, analysis, and reverse engineering

Is a self-motivated, proactive, and resourceful manager who is willing to go above and beyond to help others; recognizes team contributions and achievements

Has a positive, professional attitude and maintains effective working relationships interdepartmentally and with stakeholders

Supervisory Responsibilities

Yes, oversees a small team

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. All employment is decided based on qualifications, merit, and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status, or any other group protected by law.

As required by the Colorado Equal Pay Transparency Act, Pearson provides a reasonable range of minimum compensation for roles that may be hired in Colorado. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific office location. For the state of Colorado only , the range of starting pay for this role is $100,000 – $120,000. This position is not bonus eligible, and information on benefits offered can be found on our benefits website: https://pearsonbenefitsus.com/

Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world’s leading learning company. Learn more at pearsonplc.com.

Pearson believes that wherever learning flourishes, so do people. We are committed to being an anti-racist company in everything we do. We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity, and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.

To learn more about Pearson’s commitment to a diverse and inclusive workforce, please click here: http://www.pearson.com/careers/diversity-and-inclusion.html

Job: GENERAL BUSINESS OPERATIONS

Organization: Virtual Learning

Schedule: FULL_TIME

Req ID: 2968

Company: Pearson

Expected salary: $100000 – 120000 per year

Location: Toronto, ON

Job date: Wed, 09 Mar 2022 07:17:43 GMT

Job Source: Careerjet.ca