Marketing & PR Coordinator

Job title: Marketing & PR Coordinator

Job description: Harbourfront Centre is a leader in providing internationally renowned artistic, educational and recreational programming across a beautiful 10-acre campus at the heart of Toronto’s waterfront. For more than 45 years, Harbourfront Centre has celebrated the best in Canadian culture and the rich mosaic of cultures from around the world, presenting thousands of events annually from music festivals to contemporary dance, to craft and design, to visual arts and more. Welcoming visitors year-round, there is something for everyone at Harbourfront Centre!

We are currently seeking a dynamic, collaborative and super-organized Marketing & PR Coordinator to coordinate, execute and take care of marketing plans, trafficking of marketing material, and critical paths for our summer festivals and year-round programs. If you are a skilled communicator, enjoy working in a creative and fast-paced environment, are a master multi-tasker and are passionate about audience engagement, we would love to hear from you!

Position Title: Marketing & PR Coordinator
Department: Marketing
Reporting to: Marketing Manager
Type of Employment: Full Time

Summary of Function:
The Marketing & PR Coordinator will be responsible for assisting with coordinating and executing marketing plans, trafficking of marketing materials and implementing critical paths for summer festivals and year-round programs. This position will also act as the on-site PR coordinator to manage media attending events and supports the external publicity firm’s activities.

What You Will Be Doing:
Planning & Execution

• Coordinates and assists with development of marketing plans for each project based on marketing strategies and as directed by the Marketing Manager.
• Works with team members to ensure assets are delivered on time.
• Executes plans by enforcing critical paths, coordinating the scheduling, processing and trafficking of marketing projects to ensure that projects are completed in a timely manner and in line with department and project scheduling.
• Submits dockets and circulates to appropriate programming, production, planning and sponsorship participants, and routes projects for approvals.
• Ensures that all marketing materials are strategically distributed across the campus at all times, as well as at off-site locations in accordance with the marketing distribution plan.
• Works cross-functionally across digital, creative services, and marketing teams.
• Develops, fosters and maintains up-to-date niche and community outreach lists and relationships for various festivals.
• Assists with on-site media coordination and accreditation; provides support to external publicity and PR firm.
• Assists with pulling lists and requested data in Tessitura.
• Assists other team members as required.

Content Development

• Develops target audience and outreach programs, mailing lists, and niche marketing opportunities.
• Works with the Marketing Manager to coordinate campaign tracking measures, analyzes metrics, and prepares evaluation reports at the end of each campaign.

Communication

• Maintains centralized overview of each project’s status for the information of all participants; keeps strict adherence to deadlines and ensure all parties are aware of timelines.
• Liaises with departments and outside groups to coordinate efficient and timely project processing.

Requirements:

• Post-secondary education in marketing, communications or business.
• 2+ years experience in a comparable role in an arts, non-profit organization.
• A self-starter who is confident taking initiative and ownership of projects.
• Strong oral and written communication skills.
• Meticulous attention to detail, with proof reading being just one example of where this ability will be applied.
• Superior organizational, time and project management skills.
• Excellent interpersonal skills – the ability to work in a team environment is crucial!
• Creative, able to effectively coordinate online and offline marketing initiatives from implementation to completion.
• Knowledge of WordPress and social channels, as well as experience with Google analytics and other web analytics programs.
• Knowledge of CRM software ie: Hubspot.
• Ability to work in a fast-paced environment where multi-tasking is the norm.
• Interest and drive to keep up with the ever-changing landscape of marketing and ticket sales strategies.
• Knowledge of Tessitura is desirable and considered an asset.
• This position is based in Toronto. Currently our staff is working remotely, however we are working on a Return to Work plan. When it is deemed safe to re-open, this position will be required to work on-site at our downtown lakeside campus.
• Must be legally eligible to work in Canada. Non-Canadian applicants must have a valid employment Visa and proper documentation authorizing their ability to work in Canada.

Company:

Expected salary: $45000 – 50000 per year

Location: Toronto, ON

Job date: Sun, 18 Jul 2021 06:59:16 GMT

Job Source: Careerjet.ca