Marketing Science Senior Analyst

Job title: Marketing Science Senior Analyst

Job description: As a Marketing Science Senior Analyst, your curiosity never ends. The next question is always on your mind, helping you to understand how marketing science fits in the big picture of a project. You bring in 3 to 5 years of experience, leading marketing science deliverables across a broad range of initiatives and focusing on at least two of the following areas: tracking and measurement, implementation, reporting, data visualization, testing and evaluation, data integration, or statistical modeling. You have experience using data analytics to recommend solutions to improve Digital marketing performance, enjoy collaborating with others, and are capable of directly communicating business insights to clients through logical, easy to understand stories.

You will:

• Provide actionable insights by gaining a deep knowledge of the client’s business and industry.
• Design, build and automate analyses, reports, dashboards and other deliverables.
• Lead the ideation, development and execution of measurement strategies and frameworks.
• Gather data through various third-party platforms and ensure compliance with data governance protocols.
• Provide work direction to associate analysts and analysts.
• Occasionally contribute analytics content for pitch materials and request for proposals.

You have:

• B.S. degree in a quantitative or technical field. Including but not limited to:economics, mathematics, business, finance, social sciences, computer science, or information management. M.S. degree preferred.
• Advanced Microsoft Excel and overall Microsoft Office skills, with strong verbal and written communication skills, and demonstrated experience presenting to internal or external stakeholders.
• Experience working with statistical analysis techniques and quantitative methods.
• Expertise inPython, R, SQL, or other business-relevant programming language.
• Expertise with the following data architecture (ETL/data integration) and automated data ingestion + reporting.
• Experience with one or more data visualization platforms (e.g.: Tableau, Domo, PowerBI, etc.).
• Experience with ETL creation (Python, SQL) and automation thereof.
• Seasoned with version control (GitHub, BitBucket, TFS)
• Understanding of one the following cloud stacks (AWS, GCP, Azure)
• Familiarity with machine learning models and techniques for discovery, testing + validation, and operationalization.
• Understanding of MLOps
• Reporting or analytics experience with at least 2 media platforms (e.g.: Google Campaign Manager, Google Ads, Facebook Insights, Search Ads 360, etc.).
• An understanding of the most appropriate Digital Marketing channels, based on business objectives, and experience using data analytics to make recommendations and demonstrate value of analytics.
• An understanding of the media landscape, as well as media planning and the role of each channel.
• An understanding of traditional advertising and how it is planned and executed.
• An understanding of how Search Engine Marketing (SEM) works alongside other channels, and experience analysing paid search performance.
• Experience with Market Research techniques, and how they can be leveraged to support Digital Marketing initiatives.

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Company: Critical Mass

Expected salary:

Location: Toronto, ON

Job date: Fri, 10 Dec 2021 03:44:12 GMT

Job Source: Careerjet.ca

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