Senior Channel Marketing Manager

Job title: Senior Channel Marketing Manager

Job description: You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You’ll work with dynamic colleagues – experts in their fields – who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you’ll have new and exciting opportunities to make life brighter for our Clients – who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

About the role:

Our organization is seeking a Senior Channel Marketing Manager to help lead and activate unique channel campaigns and initiatives to support our business priorities.

What will you do?

• Lead, develop and implement integrated B2B marketing programs that target specific channels and clients to promote SLGI services and investment solutions
• Understanding of client journey and targeting content and marketing tactics to specific client segments
• Work collaboratively with retail sales, key accounts, product management to ensure integrated activation of marketing campaigns
• Ability to analyze data, observe trends, search out new channel opportunities and report and evaluate the success of campaigns and social engagements
• Oversee development of co-branded marketing materials for promotion and channel campaigns
• Leverage client data and insights to build out targeted marketing plans and track against outcomes
• Ability to understand and adapt to market trends, channel opportunities Partner and leverage content working with events, social, digital and email marketing partners to build out integrated campaigns
• Create strong processes and demonstrate effective project management skills to drive execution cross-functionally.
• Strong ability to understand and visualize segmentation data to target clients with unique offerings
• Be a channel champion and subject matter expert – channel trends, personas and segmentation
• Measure, report, and present results of marketing programs and campaigns
• Identify standard methodologies and streamline efficiencies within the Marketing department and business partners.
• Ability to prioritize focus and project management deliverables and execution of tactics

What you need to succeed?

• 4-5 years of experience completing coordinated marketing campaigns
• Strong Financial Services or Asset Management experience
• Strong understanding of marketing trends and B2B standard methodologies
• Experience or familiarity with Salesforce Marketing Cloud and/or Adobe Marketing Cloud
• Excellent project management skills
• Strong, professional teammate who can communicate, collaborate and influence effectively
• Knowledge of building and executing on targeted client campaigns
• Solid understanding and knowledge of email and digital marketing
• Highly organized with keen attention to detail yet connecting to the big picture
• Creative, innovative thinker
• Strong multitasking and interpersonal skills
• Bachelor’s degree required; Degree in applicable field preferred

Preferred skills:

• Asset Management industry experience preferred
• University Degree (ideally in Commerce / Economics / or in other quantitative field)
• CSC/IFIC preferred

What’s in it for you:

• A friendly, collaborative, and inclusive culture
• An environment of continuous learning and improvement
• Pension, benefits, stock, and savings programs to help build and enhance your future financial security

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process or those needing job postings in an alternative format may e-mail a request to .

At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work. Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

Salary Range: 68,400/68 400 – 111,700/111 700

Job Category: Marketing

Posting End Date: 19/03/2022

Company: Sun Life Financial

Expected salary: $68400 – 111700 per year

Location: Toronto, ON

Job date: Sat, 12 Mar 2022 05:59:06 GMT

Job Source: Careerjet.ca

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