Senior Manager, Digital Marketing Experience
Job Overview
Job title: Senior Manager, Digital Marketing Experience
Job description: You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You’ll work with dynamic colleagues – experts in their fields – who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you’ll have new and exciting opportunities to make life brighter for our Clients – who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.
Job Description:
Reporting to the Director, Digital Marketing, the Senior Manager, Digital Marketing Experience will play a key role in supporting business objectives within the Sun Life Global Investments digital space. The individual will need to be strategic with strong leadership skills. They will work closely with stakeholders across the business to deliver enhanced digital experiences that grow the Sun Life Global Investments brand and product offerings and drive engagement, while protecting Sun Life Global Investments’ reputation.
What will you do ?
Provide ideas and solutions for the evolving digital strategy, and work with partners to support the creation and development of new UX and UI strategies to enhance the online advisor and investor experience for Sun Life Global Investments
In conjunction with the Director, define and prioritize website enhancements, identify gaps and recommend platform investments that will deliver on KPIs
Own search engine optimization and UX writing strategy; perform detailed keywords research, analyze search trends and provide insights, opportunities and training for partners that will support organic growth and strategic goals.
Deliver high-level digital analytics for traffic, engagement, conversion and other KPIs and make recommendations to improve the advisor and investor experience and drive more opportunities through the sales funnel
Monitor investment industry trends and champion innovative advisor- and investor-focused strategies and tactics
Work closely with subject matter experts to ensure our digital projects comply with corporate risk policies and security guidelines.
Collaborate with cross-functional internal Sun Life teams continuously finding innovative ways for sharing ideas and strategies for digital marketing ideas and initiatives that further activate our advisor and client experience roadmap
Support other marketing team projects as required.
What do you need to succeed ?
University degree or college diploma
6 to 10 years of experience in the financial services industry, digital marketing, social media, events, public relations, sales and/or communications
Experience with UX principles to create and deliver digital experiences in various digital channels
Proficient project management skills with the ability to oversee multiple tactics
Experience working in agile teams and methodology is an asset
Experience with data and analytics with a key understanding of how to leverage these insights and apply them back to the business
Experience with analytics to turn insights into stories
Financial services product expertise, working knowledge of investment industry and understanding of financial advisor practice management concepts
Excellent interpersonal skills: must be able to influence and negotiate with people from diverse backgrounds and levels throughout the organization
Proficient project management skills.
What’s in it for you?
Flexible Benefits from the day you join to meet the needs of you and your family
Pension, stock and savings programs to help build and enhance your future financial security
Wellness programs that support the three pillars of your health – mental, physical and financial
Fitness and wellness programs that help you balance work and life and enjoy a healthier lifestyle.
The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.
Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.
Persons with disabilities who need accommodation in the application process or those needing job postings in an alternative format may e-mail a request to .
At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work. Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.
We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.
Salary Range: 68,400/68 400 – 111,700/111 700
Job Category: Marketing
Posting End Date: 14/03/2022
Company: Sun Life Financial
Expected salary: $68400 – 111700 per year
Location: Toronto, ON
Job date: Thu, 10 Mar 2022 05:49:29 GMT
Job Source: Careerjet.ca