Senior Marketing Analyst

Job title: Senior Marketing Analyst

Job description: Description :

Who we are:

Meridian’s dedication to helping Canadians goes beyond banking, it’s about achieving a better life! Thriving communities are essential to the individual well-being of our Members and the overall well-being of Canadians.

At Meridian, we’re committed to providing exceptional banking, services, security, and advice so our Members can get everything they want from their money, and their lives!

Find our story here:

About this role:

As part of the Marketing Effectiveness team, the Senior Marketing Analyst will play a key role in the messaging of insights, analysis and performance of marketing tactics with the objective of supporting the growth of Meridian Group of Companies.

The role will have a significant impact on Meridian’s future marketing strategy through the communication of focused research and analysis of tactics and campaigns.

The successful candidate will have a passion for analyzing data, discovering key insights and articulating findings to stakeholders and client groups.

What you’ll do:

Reporting

• In partnership with your peers/clients, maintain existing marketing reporting while working to improve and refine these processes.
• Support and implement the automation of Marketing reporting and analysis.
• Work collaboratively with clients to build unbiased reporting packages and dashboards focused on marketing initiatives and tactics
• Where applicable, provide ad-hoc reporting to clients for use in marketing tactics, product performance or Member specific issues

Analysis & Insights

• Provide insight into the performance of marketing tactics, strategies and campaigns and communicate key findings/learnings to business owners and leaders
• Identify opportunities to accelerate performance across Meridian Group of Companies products and services
• Make recommendations to enhance the success of marketing programs by increasing KPIs such as response rates, conversion rates, sales revenue, ROI, etc.
• Answer questions before they are asked; provide the right information at the right time

Innovation

• Anticipate the changing needs of the business and provide client groups with new and relevant information to make improved decisions
• Develop automated and self-serve solutions to standardized daily/weekly/monthly reports
• Streamline existing processes to increase department efficiency

Market Research

• Possess and build a knowledge base of competitor information and intelligence for use in internal decision making
• Evaluate Meridian’s marketing strategies against its peers with the objective of helping prioritize future marketing investments

What you can bring to Meridian:

Skills/Abilities

• Ability to communicate effectively across the organization
• Possess a strong attention to detail; be concise without comprising the facts
• Well organized with the goal of meeting deadlines in a fast-paced environment
• Experience in developing and working with data models (e.g., Marketing Mix Modelling)
• Experience in developing automation within reporting
• Strong problem solving
• Ability to work in a team-oriented environment
• Excellent written and verbal communication skills

Technical

• A working knowledge of data management programs such as SQL or SAS
• Experience working in scripting languages such as Python or R, VBA, to set up automation and integrations
• Experience with modern BI/Data Visualization platforms (e.g., PowerBI, Tableau, Looker)
• Proficient in Google Analytics and Google Data Studio
• Proficient in Microsoft Office suite programs (i.e. Excel, PowerPoint)

Education, Designations, Training, and Experience

• Post-secondary education with a focus in Marketing, Mathematics or Business
• Previous experience in business, specifically a financial institution would be beneficial
• Experience/training in the development of reporting and analytics an asset

What’s in it for you?

• We have an inclusive and collaborative working environment that encourages creativity, curiosity, and celebrates success!
• We provide you with the tools and technology needed to delight your candidates and clients!
• You’ll get to work with and learn from diverse industry leaders, who have hailed from top organizations around the world
• Remote and Flexible work arrangements!
• This isn’t your typical “corporate” job. We work hard and we have fun!

Keeping our Employees and Community Safe – COVID-19

The health and safety of our employees, members, and the communities in which they live, is of the utmost importance to Meridian Credit Union/motusbank/Meridian OneCap. With this in mind, we are complying with all public health mandates both provincially and federally, and have implemented various safety measures, including requiring all employees to be fully vaccinated against COVID-19 and making COVID vaccination a pre-condition to employment with Meridian

Please note that exceptions may be applicable regarding medical or religious reasons protected under Canadian human rights laws. Should successful applicants require a medical or religious accommodation related to vaccination, please discuss whether an exception may apply with your Talent Acquisition Partner.

Experience the Difference!

Meridian committed to promoting an inclusive, accessible environment, where all employees and customers feel valued, respected, and supported. We are dedicated to employing a workforce that reflects the diversity of our communities and Members in which we live and serve.

Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, or disability.

Please note that due to the volume of applications, only those under consideration will be contacted for an interview.

Thank you for your interest in Meridian Credit Union.

Company: Meridian Credit Union

Expected salary:

Location: Saint Catharines, ON

Job date: Wed, 19 Jan 2022 01:53:10 GMT

Job Source: Careerjet.ca

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