Strategic Marketing & Communications Lead

Job title: Strategic Marketing & Communications Lead

Job description: Date Posted: 11/18/2021
Req ID: 18782
Faculty/Division: University of Toronto Scarborough
Department: UTSC:Arts & Science Co-op Programs
Campus: University of Toronto Scarborough (UTSC)

Description:

About us:

The University of Toronto, Canada’s top-ranked university and #2 ranked public university in North America, is a place of energy, enthusiasm, and passion. Our commitment to inclusive excellence attracts the brightest learners, scholars, and employees from around the globe. Our success has been made possible by the opportunity given to us by our Indigenous hosts to operate on their territory, and we cherish our continuing partnerships with these communities.

The University of Toronto has committed to an expansion of experiential learning opportunities for students, to enhance both the student learning experience and the University’s ability to support broader community and societal needs. Each of U of T’s three campuses are directing significant resources and energy into expanding experiential learning, particularly work-integrated learning (WIL) programming such as co-op and internships. Our goal is to ensure our graduates remain amongst the most employable in the world.

Your opportunity:

The Faculty of Applied Science & Engineering’s Professional Experience Year (PEY) Co-op, the University of Toronto Scarborough Arts & Science Co-op, and the Faculty of Art & Science’s Arts & Science Internship Program (ASIP), facilitate co-op and internship opportunities for more than 3,500 students from over 60 academic programs annually. These programs allow students to apply their academic learning in a real-world context, build valuable professional networks and skills, and explore career options. The three programs are excited to launch a new tri-campus co-op partnership (TCP) that will amplify the strengths of the three programs, provide a seamless recruiting experience for employers, and expand the depth and breadth of work term opportunities available to TCP co-op and internship students.

Reporting to the Director, Tri-Campus Partnership (TCP), the Strategic Marketing & Communications Lead, TCP is responsible for leading the design, development, implementation, management and evaluation of marketing and communications strategies targeted to new and future co-op and internship employers, with the goal of positioning the TCP collaboration as a leading hiring solution for employers within the GTA, Canada and internationally. The incumbent will develop innovative strategies to highlight the strengths of TCP students to the external community and build marketing content to tell our unique story.

As we work to build our partnership, the Strategic Marketing & Communications Lead must be adept at creating bridges across divisions and building strong, trusting relationships. We are searching for an innovative, energetic, and self-motivated individual who thrives in building new initiatives from the ground up, and who is not afraid to think outside-of-the-box and pilot original approaches.

Your responsibilities will include:

• Developing a comprehensive and integrated marketing strategy
• Developing and implementing marketing plans to promote programs, events and/or initiatives that support strategic objectives
• Advising on marketing best practices and brand-building opportunities
• Assessing and selecting methods of data collection and analysis for research projects
• Planning and overseeing the implementation of an evaluation framework for assigned projects and all marketing campaigns, evaluating and ensuring return on investment
• Implementing a plan to build brand profiles within the marketplace and amongst target groups
• Overseeing the production of promotional and marketing materials that address specific target markets anddeliver relevant and timely messages to the appropriate audiences.
• Developing and implementing content marketing plans that support strategic objectives

Essential Qualifications:

• Bachelor’s degree in marketing, communications, public relations, or related field, or acceptable combination of training and experience.
• A minimum of five years’ recent and relevant experience developing strategic integrated marketing communications plans as well as content and marketing collateral.
• Strong organizational and project management skills with a successful record of accomplishment in managing a variety of creative, persuasive, integrated, and cost-effective marketing communication projects, from conceptual stages through delivery and follow-up/evaluation.
• Experience developing, implementing, and evaluating marketing communication campaigns and brand development initiatives.
• Applicants are also expected to show evidence of a commitment to equity, diversity, inclusion, and the promotion of a respectful and collegial learning and working environment.
• Strong understanding of how marketing communications connects with 1) business development and lead generation activities to support relationship development with new co-op and internship employers, and 2) with account management activities to enhance retention strategies for valued existing clients.
• Advanced proficiency in generating creative content using communication tools and platforms such as social media, digital analytics tools, web content management systems, web and desktop publishing/graphic design as well as MS Office 365.
• Skilled in the use of Adobe Creative Cloud (e.g., Photoshop, InDesign, Spark Illustrator and Dreamweaver).
• Relevant experience with market and competitor research skills.
• Excellent verbal and written communications skills demonstrating exceptional creative writing ability for promotion, content development and storytelling, using both traditional print and digital media.
• Knowledge of AODA standards.
• Excellent organizational skills with ability to set priorities and multi-task, and thrive in a fast-paced environment.
• Strong research and presentation skills. Ability to communicate with both technical and non-technical personnel.
• Highly creative, innovative, excellent judgement, strong conceptual skills, self-motivated, strategic thinker, and results oriented.
• Must be a strong team player with excellent interpersonal skills who can also work independently to meet tight deadlines with minimal supervision.

Assets (Nonessential):

• Experience with Premiere and Audition (or other audio and video editing tools).
• Preference will be given to candidates who have experience working in the post-secondary sector and/or with familiarity of work-integrated learning programs and the competitor environments.
• Experience with marketing automation platforms, Salesforce, HubSpot, Customer Relationship Management tools, and project management software.

To be successful in this role you will be:

• Communicator
• Multi-tasker
• Organized
• Proactive
• Responsible
• Team player

Note:

• This is a term opportunity ending in October 2023.
• A copy of the full job description is available upon request from the

Closing Date: 11/26/2021, 11:59PM ET
Employee Group: USW
Appointment Type: Budget – Term
Schedule: Full-Time
Pay Scale Group & Hiring Zone:
USW Pay Band 15 — $84,316 with an annual step progression to a maximum of $107,826. Pay scale and job class assignment is subject to determination pursuant to the Job Evaluation/Pay Equity Maintenance Protocol.
Job Category: Communication/Media/Public Relations

Company: University of Toronto

Expected salary: $84316 per year

Location: Toronto, ON

Job date: Sat, 20 Nov 2021 08:45:30 GMT

Job Source: Careerjet.ca

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