Digital Marketing Analyst – Danone Canada

Job title: Digital Marketing Analyst – Danone Canada

Job description: Digital Marketing Manager – Danone Canada

We are looking for a Digital Marketing Manager to join Danone Canada’s Media, Digital and E-Commerce team. This position can be either based at our Boucherville office, or at our Toronto office.

As part of this mandate, you will assume the following responsibilities.

Mission: As a Digital Marketing Manager, you are responsible for the development, management, and optimization of Danone Canada’s digital campaigns and ecosystems. You also play a key role in defining Danone’s long-term digital vision (action plan, partners, configuration).

More specifically:

• Responsible for the execution of the digital activations of Danone’s brands
• Act as an expert for SEO / SEM strategies in collaboration with our strategic partners
• Monitor development and updates on various websites, in collaboration with internal teams
• Manage relationships with our digital agencies
• Advise Brand Managers and assist them in understanding the ecosystems and their dynamics
• Ensure best practices are shared among the organisation and lead the digital education roadmap for key teams in the organization
• Analyze and communicate the results of the team’s activities – including performance reports and studies
• Manage the annual budget related to the activity
• Responsible for ongoing capabilities assessment on the marketplace

#LI-NORAM

The ideal candidate will have the following qualifications and skills:

• Bachelor’s degree in business administration with specialization in marketing, or digital marketing (an asset)
• 1-2 years of experience in digital marketing and web project management
• Be bilingual (an asset)
• Experience in digital or media marketing agency (an asset)
• Strong interest in data, including a good knowledge of Google Analytics, Google Adwords, Tag Manager, and experience with tracking codes and reporting
• Experience with a content management system (CMS) and basic HTML skills (an asset)
• Be proactive, creative, open-minded.
• Be autonomous, and proven ability to work within a large team and to manage cross-functional projects.
• Be able to navigate environments involving several interlocutors and a rigorous management of deadlines

You are looking for fulfillment? We are looking for you!

Danone Canada is a business unit of Danone and operates from headquarter offices in Boucherville, Quebec, and Mississauga, Ontario. Danone Canada is the country’s largest consumer-facing B Corporation, demonstrating that the company meets the highest standards of social and environmental performance, accountability, and transparency. Danone Canada’s ambition is to produce healthful dairy, plant-based products and coffee creamers and beverages; create economic and social value; and nurture natural ecosystems through sustainable agriculture. Its portfolio of brands includes Activia®, Oikos®, DanActive®, Danone®, Silk® plant-based foods and beverages, So Delicious®

Danone promotes the advancement and development of its staff, which is why we offer the opportunity for Danone employees to grow within the company, anywhere in the world. We believe that to grow our resources is a fundamental asset for achieving sustainable performance.

Please note that this posting has been written in the masculine form solely to shorten the text. We promote diversity and encourage all people with the skills mentioned in this posting to apply for this position.

Company: Danone

Expected salary:

Location: Toronto, ON

Job date: Thu, 27 May 2021 07:37:44 GMT