Marketing Director

Job title: Marketing Director

Job description: Description

Our Burnaby client is looking for a permanent, full-time Marketing Director to join their team and continue to drive their already successful business.

Location – 100% in-office, Burnaby with parking, easy transit (SkyTrain/Bus) access
Salary – $100K-$120K base + bonus, full benefits

RESPONSIBILITIES

• Design and implement comprehensive marketing strategies to create awareness of the company’s business products and services
• Manage and coordinate all marketing, advertising and promotional staff and activities
• Apply and manage the marketing budget, including having fiscal accountability for marketing initiatives
• Undertake market and competitive research and analysis of customers, current market conditions, and competitor information to define strategic solutions to meet business requirements
• Partner with product team to manage new product development
• Collaborate with Sales Manager to develop targeted campaigns that support all levels of the sales funnel
• Submit performance reports to determine the effectiveness of marketing campaigns
• Provide ongoing leadership in the design and execution of the communications, web site, internet and collateral marketing materials
• Create, maintain and coordinate content development for company communications including print, digital and social media platforms
• Recruit, train, mentor and advise support staff, assign and evaluate work, participate in annual performance reviews
• Recommend short- and long-term organization goals and objectives to Executive Management
• Continually maintain expertise in the field of marketing to ensure the organization operates with initiative and innovation

REQUIRED KNOWLEDGE, SKILLS AND ABILITIES

• University degree or college diploma in Business and/or Diploma in marketing
• Minimum 5 years of experience managing a team of marketing professionals
• 5 -7 years relevant B2B product marketing experience in building materials industry with a proven track record of delivering profitable solutions to drive sales, attract and maintain customers and build/sustain a solid corporate brand
• Preference given to candidates that bring 5+ years in a B2B sales position
• Talent for enhancing corporate marketability through web media, social media and print marketing tools, as well as delivering clear, effective corporate messaging
• Solid understanding and knowledge of the following:

o Graphic design and web development tools: CSS, HTML, Adobe Creative Suite, Flash, PHP and WordPress. Experience with Adobe Pro-connect and Adobe Illustrator software is an asset o Google offerings
o Print and video production o SEM and SEO
o Online marketing tools and social media
o Intermediate to advanced proficiency with MS Office products (Word, Excel, Outlook, PowerPoint)
o Web media and presentation software o Online and offline brand monitoring

• Excellent communication skills (written and verbal), as well as strong facilitation and presentation skills • Highly motivated, driven and a proven self-starter with ability to prioritize and manage multiple tasks simultaneously within compressed timeframes
• Demonstrated ability in budget setting and fiscal management

To apply, please send your resume for review.

Company: AppleOne

Expected salary: $100000 – 120000 per year

Location: Burnaby, BC

Job date: Sun, 25 Jul 2021 07:28:59 GMT

Job Source: Careerjet.ca